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Understanding what staff and customers really think
What do your employees really feel about their
work? Are there much better ways to conduct business? How
do your customers experience your service? We help you cut
out the guesswork by designing a reliable survey to get the
right information.
Reliable, representative information on these issues can
mean the difference between effective management and simply
going through the motions.
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The Challenge
Many years of consulting experience have enabled us to distil
a very important pearl of wisdom. If you want to know how
your organisation can improve its performance – ask
your staff and your customers. If it were that simple, then
we would all be very profitable, top performers.
The truth is that people do not communicate freely and there
are many barriers to overcome. These are some of them:
- The distance between managers and staff is an essential
feature for exercising control.
- Group pressures mean that staff cannot talk freely to
management.
- There are real and imagined risks associated with “telling
it as it is”.
- To obtain useful information from customers, you need
expertise in designing the right questions.
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